Our Journey Through Business Innovation

Building Australia's most trusted business planning ecosystem since 2018, one milestone at a time

2018

Foundation Era

The Beginning of ulavionerisa

Back in 2018, three colleagues from different financial backgrounds noticed something troubling. Australian small businesses were failing at alarming rates – not because their ideas lacked merit, but because they couldn't create realistic financial projections. We'd seen it happen repeatedly: passionate entrepreneurs with brilliant concepts but no structured approach to business planning.

First Client Success

Within six months, we helped 12 Queensland startups secure over .3 million in funding through improved business planning

Core Philosophy

Established our principle that every business plan should tell a realistic story backed by solid financial reasoning

2021

Growth Phase

Expanding Across Australia

The pandemic actually strengthened our mission. As traditional businesses pivoted and new ventures emerged, demand for strategic business planning skyrocketed. We developed our signature framework during this period – a comprehensive approach that balances optimistic projections with realistic market conditions.

Platform Launch

Released our digital business planning tools, making professional-grade financial modeling accessible to every entrepreneur

Partnership Network

Established relationships with 45+ accounting firms and business advisors across Australia

2025

Current Innovation

Leading Australia's Business Planning Revolution

Today, ulavionerisa serves as the backbone for thousands of Australian businesses. We've refined our approach based on seven years of real-world experience, creating tools that bridge the gap between ambitious vision and practical implementation. Our clients range from tech startups in Sydney to agricultural ventures in rural Queensland.

Impact Metrics

Over 3,400 businesses have used our planning frameworks, with 78% securing their target funding within 12 months

Innovation Focus

Developing AI-assisted financial modeling while maintaining our commitment to personalized strategic guidance

Meet Sébastien Moreau

Co-Founder & Strategic Planning Director

Sébastien spent eight years at PwC Australia before co-founding ulavionerisa. His frustration with seeing brilliant businesses fail due to poor financial planning drove him to create something different. "I realized that most business planning software treated financial projections like accounting exercises," he explains. "But real business planning is about storytelling – creating a narrative that investors and stakeholders can believe in."

These days, Sébastien splits his time between developing new planning methodologies and working directly with our most complex client projects. His approach combines traditional financial analysis with modern scenario planning techniques.

Where We're Heading Next

The Australian startup ecosystem is evolving rapidly, and we're positioning ulavionerisa to be the definitive resource for strategic business planning. Our focus isn't just on creating better tools – it's about fostering a culture where thorough planning becomes the foundation of every successful venture.

Educational Expansion

Launching comprehensive business planning courses in October 2025, designed for entrepreneurs who want to master strategic financial modeling

Technology Integration

Developing smarter planning tools that adapt to industry-specific requirements while maintaining our human-centered approach

Community Building

Creating Australia's largest network of business planning professionals through our advisor certification program